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Item 2.
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| City Council Work Session | |
| Date: | 03/17/2025 |
| Title: | PRPL Sponsorship |
| Presented by: | Brandon Schmidt |
| Department: | Parks/Rec/Public Lands |
| Presentation: | Yes |
| Legal Review: | Not Applicable |
| Project Number: | N/A |
RECOMMENDATION
Staff requests guidance for planning a PRPL sponsorship program and PRPL endowment
BACKGROUND (Consistency with Adopted Plans and Policies, if applicable)
PRPL manages 2,580 acres of parkland which includes over 100 park areas with neighborhood centers, playgrounds, courts, pools, spray grounds, shelters and other amenities. PRPL staff also travel ~200k miles each year maintaining parks.
We believe these are all opportunities for companies to reach their potential customers through sponsorship recognition.
Any sponsorship recognition will be placed while being mindful of the sponsors of our partner user groups and within the guidelines of City Code 27-1400 - Sign Code.
We believe these are all opportunities for companies to reach their potential customers through sponsorship recognition.
Any sponsorship recognition will be placed while being mindful of the sponsors of our partner user groups and within the guidelines of City Code 27-1400 - Sign Code.
ALTERNATIVES
City Council may:
- Approve; or,
- Not Approve
FISCAL EFFECTS
MET generates ~$200k/year with their advertising program. We believe a robust sponsorship program within the PRPL Department has the potential to generate significantly more. Placing sponsorship revenue into an endowment would lead to a relatively consistent revenue source that we could plan for and apply to projects, park and facility maintenance, and programming.
SUMMARY
PRPL is requesting guidance on placing sponsorship recognition throughout the city's parks in order to fund a PRPL endowment.