Approval of this item will provide staffing and resources for the Greater Fort Lauderdale TMA to promote and facilitate commuter options and implement transportation demand management strategies in Broward County through the Commute Broward program in partnership with the Broward MPO and Florida Department of Transportation (FDOT). 

On January 28, 2021, the MPO Board approved an Agreement for Administrative Services (found in Attachment 1) between the MPO and the Downtown Fort Lauderdale TMA, now the Greater Fort Lauderdale TMA. The TMA was repositioning itself to focus on providing transportation demand management (TDM) and mobility management services to municipalities and other agencies in Broward.

On July 1, 2021, the Executive Committee approved Task Work Order No. 1 between the MPO and the TMA for a TDM Study in an amount not to exceed $94,325 (found in Attachment 2). On October 13, 2022, the Board approved Task Work Order No. 2 for Public Outreach and Implementation of the TDM Study in an amount not to exceed $100,000 (found in Attachment 3). This Task Work Order established Commute Broward, a TMA/Broward MPO/FDOT joint program designed to advance an efficient commute for all in Broward. Commute Broward strives to advance commuting solutions for an improved quality of life in Broward and optimize Broward’s transportation network through collaborative strategies that support economic development and community prosperity. On November 2, 2023, the Board approved Task Work Order No. 3, also for $100,000, to continue the TMA's effort as Commute Broward (Attachment 4). Finally, on July 11, 2024, the MPO Board approved Task Work Order No. 4 for $100,000 to continue implementing the recommendations made in the TDM Study to change Broward residents' inclination to drive a private vehicle alone to work. Through this Task Work Order, the TMA worked with service providers, South Florida Commuter Services, and various transportation network companies (Uber, Lyft, etc.) and micromobility providers to market each of their services and trip benefits to the commuting public as a one-stop shop for transportation.

MPO staff is now proposing Task Work Order No. 5 (found in Attachment 6), which will expand the TMA’s outreach beyond the general commuting public to specifically engage human resource management professionals. This effort focuses on increasing awareness of transportation options and delivering resources to enhance commuting convenience, strengthen employer-employee relationships, and support talent attraction and retention. By serving as a liaison between businesses, commuters, and transportation providers, Commute Broward helps working families, promotes economic growth, and enables employers to better attract and retain valuable talent.

Commute Broward is jointly funded by FDOT ($50,000) and the MPO ($50,000), with the budget based on a staff hour estimate and the schedule of events. Task Work Order No. 5 provides for the services mentioned above until June 30, 2026, at a cost not to exceed $49,986.45. 

At the upcoming meeting, MPO and consultant staff will be available to address any questions or comments.

MPO staff recommends approval of the proposed Task Work Order No. 5 with the Greater Fort Lauderdale TMA for Commute Broward Education and Advancement in an amount not to exceed $49,986.45.

If you have any questions about this item, please contact Amanda Christon at (954) 876-0078 or christona@browardmpo.org.