Consent Item 1.
Broward Metropolitan Planning Organization
- Meeting Date:
- 07/10/2025
REQUESTED ACTION:
MOTION TO APPROVE Agreement No. 26-01 Between Broward Metropolitan Planning Organization and Replica, Inc. for Cellphone/Location-based Data Services in an Amount Not to Exceed $331,000
WHAT THIS ACTION ACCOMPLISHES:
Approval of this item will allow the MPO to enter into an Agreement with Replica, Inc. to purchase an annual subscription to Cellphone/Location-Based Data Services for one year with the option for two one-year extensions.
SUMMARY EXPLANATION/BACKGROUND:
The MPO's current Unified Planning Work Program identified the following consultant services under Task 2 - Data Collection and Analysis: "Annual subscription for cellphone data that geolocates travel patterns and conducts origin/destination analysis. The data will increase the accuracy of validation for the traffic model and provide a greater level of detail than current data sources for long-range planning and short-term project selection and concept development."
On May 8, 2025, the Broward MPO issued the request for proposals (RFP) for consultant services for Cellphone/Location-Based Data Services (RFP No. 26-01). The MPO received two responses to the RFP. On June 23, 2025, the Evaluation and Selection Committee (ESC), comprised of five MPO staff members, met to review, evaluate and rank the proposals. The ESC determined that one proposal was non-responsive based on the proposer conditioning its proposal and not accepting the terms and conditions of the RFP. The ESC reviewed, evaluated and ranked the second proposal from Replica, Inc. Based on the results of the evaluation of the Replica, Inc. proposal, the ESC recommended to the Executive Director the intent to award the contract to Replica, Inc.
The proposed Agreement with Replica, Inc. provides for the services mentioned above at a cost not to exceed $331,000 for a one-year term with options for two one-year extensions. For the Agreement, please see the Attachment. At the upcoming meeting, MPO and consultant staff will be available to address any questions or comments.
On May 8, 2025, the Broward MPO issued the request for proposals (RFP) for consultant services for Cellphone/Location-Based Data Services (RFP No. 26-01). The MPO received two responses to the RFP. On June 23, 2025, the Evaluation and Selection Committee (ESC), comprised of five MPO staff members, met to review, evaluate and rank the proposals. The ESC determined that one proposal was non-responsive based on the proposer conditioning its proposal and not accepting the terms and conditions of the RFP. The ESC reviewed, evaluated and ranked the second proposal from Replica, Inc. Based on the results of the evaluation of the Replica, Inc. proposal, the ESC recommended to the Executive Director the intent to award the contract to Replica, Inc.
The proposed Agreement with Replica, Inc. provides for the services mentioned above at a cost not to exceed $331,000 for a one-year term with options for two one-year extensions. For the Agreement, please see the Attachment. At the upcoming meeting, MPO and consultant staff will be available to address any questions or comments.
MPO STAFF RECOMMENDATION(S):
MPO staff recommends approval of the proposed Agreement with Replica, Inc. for Cellphone/Location-Based Data Services in an amount not to exceed $331,000.
ADDITIONAL INFORMATION/PREPARER:
If you have any questions about this item, please contact James Cromar at (954) 876-0038 or cromarj@browardmpo.org.