The mission of Discover Flagstaff is to increase visitation and visitor spend through responsible marketing, advertising, direct sales and other programming. This is done by utilizing data-driven strategies and tactics which inspires and motivates year-round visitation benefiting the community economically and socially. Tourism is the city’s number one industry and economic driver. 

Established in 1983, National Travel and Tourism Week (NTTW) May 7-13, 2023, is an annual tradition presented by the US Travel Association. This year marks the 40^th anniversary of NTTW celebrating the industry’s critical role in powering economies, communities, and connections moving travel forward. Discover Flagstaff has nuanced the week as National Travel and Eco-Tourism Week to reflect our community values. Nuancing the week’s festivities by adding a strategic spin, locally the celebration will be named National Travel and Eco-Tourism Week. The Discover Flagstaff tourism service day is Wednesday, May 10, 2023. 

Watch the National Travel and Tourism Week video at https://vimeo.com/showcase/10205614