Consideration and Approval of Sole Source Contract:  Sole source advertising contract with Legends Entertainment District.  (Purchase of the Flagstaff Cool Zone)

The Flagstaff Convention and Visitors Bureau (CVB) is responsible for promoting the city as a year-round visitor destination. Forty percent of visitors originate from within the state of Arizona so it is a priority of the CVB to reach them all year. Outdoor signage and experiencial marketing activities in the Legends Entertainment District are part of an overall marketing initiative to reach this market. The Legends Entertainment District oversees all outdoor ad placements in this area of downtown Phoenix, specifically reaching sport event attendees, therefore they are the sole source for this specific placement.

The $65,000 for the Flagstaff Cool Zone with Legends Entertainment District has been requested as a one-time purchase in the Tourism Fund for FY2016. Stakeholder sponsorships will also offset a large portion of the expenditures.

Council Goal #9:Foster relationships and maintain economic development commitment to partners.
Regional Plan Goal ED.6: Tourism will continue to provide a year-round revenue source for the community, while expanding specialized tourist resources and activities.  

Yes. Due to the positive feedback and a strong return on investment which the city received the first year, we propose this marketing installation for a second year in the Legends Entertainment District is warranted.
 

 

Option A: Approve purchase for the signage asset with Legends Entertainment District.
Option B: Reject the purchase for the signage asset with Legends Entertainment District.