Consideration and Approval of Contract: Renewal of a Contract for Choose Flagstaff (Economic Development) website maintenance services for $20,000.
 

1. Approve renewal of contract with Indigo8 Internet for an additional 1 year term in the amount of $20,000.
2. Authorize the City Manager to execute the necessary documents.

This is a recurring budget item for a website maintenance vendor, in the amount of $20,000, which is less than previous years.
 
City of Flagstaff (CoF) Economic Development Offices (EDO) established an online presence in 2014 followed by a redesign and relaunch the economic development website ChooseFlagstaff.com in 2018. In 2020, the CoF-EDO contracted a web designer/digital marketer to streamline pages, to enhance the user experience, to deliver uniquely Flagstaff content and imagery, and to advance the standing of the website relative to search rankings for all things economic development in Flagstaff. The previously mentioned contract expired in September 2021.

The website requires continuous maintenance, the creation of new content, and the fine-tuning needed to advance the website in economic development searches. The EDO then contracted Indigo8 Internet through a Request for Proposals in September of 2022. Indigo8 has maintained the website, along with minor redesigns, for the award winning chooseflagstaff.com website for the past 3 years. Even though the amount of the current renewal is $20,000, the accumulative amount for the contract is $110,195, necessitating Council's review.

Project Name: Website Maintenance
Cost: $20,000.00
Account Number Budgeted: 052-07-213-0830-4-4290
FY Budgeted Amount: $50,000.00
Grant Funded: No
Funding Source: BBB

No. Previous contracts did not meet procurement requirements for Council approval.
 

1. Approve the agreement renewal with Indigo8.
2. Do not approve the agreement with Indigo8 and provide staff guidance on potential amendments or direction.

Indigo8 was selected due to being the highest scoring company during the RFP process, their team has over 50 years of experience in their respective fields and have been a local business in Flagstaff since 1998. The website was recognized by the Arizona Association of Economic Development with their Golden Prospector Award in October of 2023. Indigo8 has been instrumental in keeping the website fresh and relevant. We are leveraging internal resources to handle portions of the previous scope, resulting in cost savings for the City.

High-performing governance — The EDO works with community members daily, much of what is accomplished with the website supports local businesses, entrepreneurs, as well as other community entities and regional partners.
 
Robust and resilient economy - the website enables us to inspire community members to engage in incentive processes to enhance their businesses as well as navigate the processes for business development and expansion.
 
Livable community – Economic Development creates revenue through BBB taxes which provides residents with a quality of life through programming provided by other city divisions and sections that receive BBB funds for their budget.
 
Environmental Stewardship – The Innovate Waste and Carbon Neutrality Challenge provides an opportunity for local businesses to pitch an idea for decreased dependence on cars, clean electricity, carbon dioxide removal and sustainable waste management to name a few.

Policy ED.1.2 Steadily improve access to easily understandable public information.

EP-2 Support the adaptation efforts of local businesses as the climate changes and the economic landscape shifts. This is achieved through information available on the website, linked strategic plan documents, and applications for programs such as the Green Business Boot Camp and the Innovate Green Challenge, which focus on fostering adaptability to climate change and shifts in the economic landscape.

NA

Economic Development Strategic Plan
Pillar 2, Strategy 1: Brand the City of Flagstaff
Pillar 2, Strategy 5: Raise Community Awareness of City Policies, Procedures and Supports