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6.
City Council Work Session
Meeting Date:
09/10/2019
From:
Trace Ward, CVB Director

TITLE

Discover Flagstaff's (Convention and Visitors Bureau) New Website

STAFF RECOMMENDED ACTION:

N/A

EXECUTIVE SUMMARY:

Discover Flagstaff, the Convention and Visitors Bureau, was granted funds during the FY19 budgeting cycle to produce a new and up-to-date website that represents the tourism stakeholders, the community, and programmings such as eco-friendly, historic and culture, craft brewers, restaurants, Route 66 nostalgia, and much more. The new website, www.flagstaffarizona.org, is live and we're excited to share it with you.  

 

Please note that we will be presenting this in video format to Council. That said we encourage the Council to visit and navigate the new website in advance of our presentation to you on September 10th.

INFORMATION:

The Discover Flagstaff team went through the procurement process to hire the best company for the website project. Tempest, which has offices in Arizona, won the bid. They have extensive experience working with destination marketing organizations on website content and creation and met the budgetary requirements.

The website took seven months to complete and went live in April of 2019. Since it's completion, we have seen a lift in unique users and pageviews on the site.

On the new website, there is a strong focus on eco-friendly, outdoor adventure, historic and culture, local attractions, craft brewers, restaurants, hotels, and much more.

The website assists Discover Flagstaff in connecting with Council goals such as economic development - grow and strengthen a more equitable and resilient economy.