The Beautification, Arts and Sciences program has expanded its outreach in 2023 in order to offer more opportunity to local artists and to solidify Flagstaff as a desirable place to live, work, and play.

The Beautification in Action grant program is community-led beautification projects. Private, artists, non-profits are all free to initiate a project. Many different types of projects qualify. A limitation is that the project has to be publicly accessible. The presentation will inform City Council of the efforts, successes, and aspirations of the Beautification in Action grant program. Staff will also facilitate an understanding of the program background and grant guidelines; the expanded outreach and application process; and how the program meets various City goals, policies, and key community priorities.

In creative partnership with Discover Flagstaff’s Jennifer Schaber, a program logo was developed that highlights impactful art around the community. The images focus on, though are not exclusively drawn from, the popular artwraps on traffic signal cabinets. The flexibility of the logo will allow more imagery to be developed and allows use in a variety of ways including promotion of the City of Flagstaff.

Goal CC.4: Design and develop all projects to be contextually sensitive, to enhance a positive image and identity for the region.
Goal CC.5: Support and promote art, science, and education resources for all to experience.
Goal LU.3: Continue to enhance the region’s unique sense of place within the urban, suburban, and rural context.
Goal NH.1. Foster and maintain healthy and diverse urban, suburban, and rural neighborhoods in the Flagstaff region.
Goal ED.7: Continue to promote and enhance Flagstaff ’s unique sense of place as an economic development driver