Approval to Proceed with FIFA-Themed Public Art Mural on Firmona Avenue Near I-105 Freeway.

 

Staff requests that the City Council approve moving forward with the commissioning and installation of a FIFA-themed mural located on Firmona Avenue near the I-105 Freeway corridor. Upon approval, staff will proceed with final design selection, artist contracting, and project implementation. Completion is anticipated prior to the start of the 2026 FIFA World Cup.

As part of the FY 2025–2026 Regional Events Budget, funding was allocated for projects that enhance civic identity, increase regional visibility, and promote community engagement through public art and placemaking initiatives. The proposed mural aligns with these objectives and leverages the global attention surrounding the upcoming FIFA World Cup to highlight Hawthorne as a vibrant and culturally engaged community. The mural will be installed on Firmona Avenue, adjacent to the I-105 Freeway, a highly visible corridor that serves as a key entry point into the City.

• Celebrate the international spirit of the FIFA World Cup
• Enhance the visual identity of a major freeway corridor
• Serve as a landmark and wayfinding feature for visitors
• Promote community pride and cultural expression
• Support the City’s broader placemaking and tourism efforts

This project presents an opportunity to enhance a highly visible corridor, celebrate an internationally significant event, and strengthen Hawthorne’s identity through public art. Staff recommends Council approval to proceed with the mural project as presented. Staff has included two conceptual renderings of the proposed artwork for Council review and consideration.

N/A

Funding for this project is already included in the FY 2025–2026 Regional Events Budget. No additional fiscal appropriation is required.