The City of Goodyear participates in the Proposition 302 Marketing Program through the Arizona Office of Tourism (AOT) and serves as the Destination Marketing Organization (DMO) for Goodyear. AOT requires each municipality’s DMO status to be officially documented through a council action. In addition, this action must also designate a representative who is authorized to execute the DMO Affidavit on behalf of the city of Goodyear.

Authorize the City Manager (or designee) as signatory of the official affidavit for the Arizona Office of Tourism confirming the City of Goodyear as its own Destination Marketing Organization. (Bruce Kessman, Deputy Director; Debbie Diveney, Assistant General Manager)

This action does not have a direct fiscal impact, however, this agreement facilitates the distribution of approximately $121,000 of tourism related funding for the City.

Goodyear began participating in the AOT Prop 302 program in 2001 as part of the Wickenburg Chamber of Commerce co-op. On May 24, 2021, council approved the establishment of a new co-op between the city of Goodyear and the city of Litchfield Park. On September 13, 2021, council affirmed Goodyear acts as its own DMO, as well as designated a representative authorized to sign the AOT affidavit on behalf of the city.

The purpose of the AOT Prop 302 program is to support Maricopa County tourism and marketing promotion. Goodyear has received an average annual allocation of $121,000 over the past five years, which must be used solely to promote tourism and increase hotel stays. Projects have included the creation of visitgoodyear.com, digital and social media marketing, outdoor digital billboards in Cleveland and Cincinnati, print advertising in United Airlines Hemispheres magazine, advertisement in Visit Phoenix magazine and the Arizona state visitors guide as well as hotel rack card displays. Commercials promoting spring training and VisitGoodyear.com are currently in production.