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ITEM #: 10.
DATE: 08/25/2025
AI #:2817

CITY COUNCIL ACTION REPORT

SUBJECT:

SECOND AMENDMENT TO THE COMPREHENSIVE SIGN PACKAGE (CSP) FOR SHOPS AT SERAFINA

STAFF PRESENTER(S):

Jimmy Carreon, Assistant Planner

SUMMARY

A request to amend the Comprehensive Sign Package (CSP) for Shops at Serafina (Attachment A), located on the northeast corner of Estrella Parkway and Goodyear Boulevard. An aerial photo of the location is included as Attachment B.

STRATEGIC PLAN ALIGNMENT

RECOMMENDATION

Approve the Shops at Serafina CSP Amendment 2 dated July 2025, subject to stipulations. (Jimmy Carreon, Assistant Planner)

STIPULATIONS

All signs shall be in conformance with the Shops at Serafina CSP Amendment 2, dated July 2025; and
Off-site signage is prohibited; and
No signage shall be placed within city rights-of-way.

FISCAL IMPACT

There is no direct fiscal impact associated with the approval of the Shops at Serafina CSP Amendment 2.

BACKGROUND AND PREVIOUS ACTIONS

On August 13, 2025, the request to amend the Shops at Serafina CSP was on the Planning and Zoning (P&Z) Commission agenda, and the P&Z Commission voted 6-0 to recommend approval.

Additional details regarding the previous actions are provided in the P&Z Commission Staff Report (Attachment C).

STAFF ANALYSIS

Staff recommends that the City Council approve the CSP amendment, consistent with the P&Z Commission's approval recommendation.

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