Discussion and possible directions to staff on any and all matters regarding marketing efforts to increase public awareness of the City's activities, services, and promotion of economic development. (Jenny Torres, Community Development Director)

The Marketing and Public Relations Committee is made up of key department staff focused on providing communication and marketing expertise to improve the image of the community and promote business development. The committee developed a marketing proposal and is recommending specific marketing strategies that would increase public awareness of the activities and services being provided by the City and to promote economic development.

The cost to implement the following marketing strategies would result in a commitment of approximately $77,200.00 for FY 2017-2018. the City Council allocated $24,000.00 in their marketing budget. Several departments would contribute towards the cost of the LED sign. The City Council can select which strategies should be implemented per funding availability.