Communications Update and Website Redesign Discussion

The purpose of this discussion is to update the Council regarding the City's current communications impact, to present communications trends over time and to discuss the Council's expectations around a website redesign.

As part of the 2021 Communications Plan update, the Council requested that the Communications & Events Coordinator give quarterly updates showing the effectiveness of our communications tools. This report includes communications measurables such as:

• Facebook: Number of posts over time and number of followers reached over time
• Website: Total web visits over time and a look at visits and unique page page views over the years
• Newsletter: Total distribution over the years

Media partners

• QCTV Viewership stats
• Anoka County Union Herald readership stats

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Communications and Events Coordinator Megan Thorstad
IT Manager Jason Fredrickson

Staff is looking to gather feedback regarding our communications strategy and approach. Also, as we approach the website redesign process, staff is looking to gather Council feedback and identify goals that can be completed during the redesign process.