4.2.
| Economic Development Authority (EDA) |
| Meeting Date: | 12/12/2024 |
| Primary Strategic Plan Initiative: | {ud_pd8} |
Title:
Receive New Community Profile and One Page Brochure
Purpose/Background:
The purpose of this case is to present the new Community Profile and revised Brochure for prospective developers and businesses. This is an informational item and no formal action is required by the EDA.
Staff has been working to develop a one-page community profile and a revised brochure to replace the interactive Economic Development Guide to be used for marketing. Staff has moved toward a more simple solution based on feedback from businesses and other resources used by other communities. The number of pages on the revised brochure has been reduced from the 42 - page printable (23 page - interactive) Economic Development Brochure rolled out in 2019 and has been updated periodically. Staff plans to remove the interactive document from the website toward the end of the year as it is outdated and has turned out to be very difficult to update. These new documents can be used for introductory prospect meetings and business visits conducted by Economic Development Manager Sullivan and others. The new documents are also easier to update with current information. The new brochures are not designed to market individual sites, they are used for community background and higher level data that brokers and site selectors are looking for. All City-owned sites are marketed individually on MNCAR, Co-star / Loopnet, The City Website and Lasso (By LOIS, DEED) so these new documents supplement that marketing initiative.
Staff is currently using these new documents for business visits and new prospects. If there are suggestions for additions or subtractions to these documents, please contact Economic Development Manager Sullivan to provide feedback for future updates.
Staff has been working to develop a one-page community profile and a revised brochure to replace the interactive Economic Development Guide to be used for marketing. Staff has moved toward a more simple solution based on feedback from businesses and other resources used by other communities. The number of pages on the revised brochure has been reduced from the 42 - page printable (23 page - interactive) Economic Development Brochure rolled out in 2019 and has been updated periodically. Staff plans to remove the interactive document from the website toward the end of the year as it is outdated and has turned out to be very difficult to update. These new documents can be used for introductory prospect meetings and business visits conducted by Economic Development Manager Sullivan and others. The new documents are also easier to update with current information. The new brochures are not designed to market individual sites, they are used for community background and higher level data that brokers and site selectors are looking for. All City-owned sites are marketed individually on MNCAR, Co-star / Loopnet, The City Website and Lasso (By LOIS, DEED) so these new documents supplement that marketing initiative.
Staff is currently using these new documents for business visits and new prospects. If there are suggestions for additions or subtractions to these documents, please contact Economic Development Manager Sullivan to provide feedback for future updates.
Notification:
None Required
Time Frame/Observations/Alternatives:
This is an information item. No EDA action is required. If edits are desired, please forward suggestions to Economic Development Manager Sullivan
Funding Source:
All documents were updated by Staff. the only cost is printing which is done on City printers.
Recommendation:
None
Outcome/Action:
Review of documents and potential suggestions for future edits.
Attachments
Form Review
| Inbox | Reviewed By | Date |
|---|---|---|
| Brian Hagen | Sean Sullivan | 12/04/2024 02:22 PM |
| Sean Sullivan (Originator) | Sean Sullivan | 12/04/2024 02:27 PM |
| Brian Hagen | Sean Sullivan | 12/04/2024 03:49 PM |
| Sean Sullivan (Originator) | Sean Sullivan | 12/04/2024 04:08 PM |
| Brian Hagen | Brian Hagen | 12/05/2024 09:42 AM |
- Form Started By:
- Sean Sullivan
- Started On:
- 11/05/2024 10:11 AM
- Final Approval Date:
- 12/05/2024