Discuss Sign Package and Design Framework Modifications

At the regular HRA meeting on August 28, 2012, the HRA approved the expenditure for modifications and additions to The COR Design Framework.

The current draft of The COR Design Framework was approved by the HRA and adopted by the City Council on February 28, 2012.  As presented in those meetings, this document serves to provide both the necessary zoning and design controls for The COR, and was intended to evolve and expand as the project moved forward.

At the time of adoption, the master signage portion of the project was very schematic. It indicated a desire to have three general components to the project that would be detailed in a future appendix as development occurs.  These were generally described as Community Signs, Project Gateway Signs, and directional or informational signs.

Contemplated in the main body of the framework, were some revisions to the building and site signage requirements for individual developments in The COR.

In working through the purchase agreements for the three lots in the Sunwood Retail area, we have had the opportunity to spend considerably more time on both the master signage, as well as the individual signage for these projects.

Attached to this case:

• A current draft of the Master Signage Plan
• A working draft of Appendix B to the Design Framework.  This contains all the examples of master signage in the project for your consideration and discussion.
• A current draft of a freestanding multi-tenant sign

If the design and signage concepts are acceptable, there are additions and modifications to the design framework necessary to prepare for adaption by the City Council.  The planning budget previously allocated to the design framework effort was exhausted with the adapted document effort. Because this effort is predominantly related to the master developers role in establishing a master signage plan, the development team recommends the HRA consider a contribution to the effort to continue the development of these standards. It is estimated to be an professional services effort of approximately $10,000 in drafting necessary sections and preparing final exhibits.

The discussion items for the HRA are as follows:

• Review the proposed master sign plan concepts for gateway and directional signage.
• Review the proposed free-standing tenant signs
• Provide direction on the establishment and adaption of Appendix B to the Design Framework

The development team recommends the HRA review the design concepts and structure of the framework modifications, and provide input and consensus direction on the preparation of necessary revisions.

HRA Professional Services Budget

Provide consensus direction on the draft master signage documents and provide input to the development team from which to proceed with the preparation of Appendix B and necessary modifications to the Design Framework.