Consider Proposal to Complete COR Marketing Package and 2011 ICSC Conference Attendance

As part of the preparations to attend the 2010 International Council of Shopping Centers (ICSC) conference, marketing materials were prepared and produced to represent The COR at Ramsey.  The DM Team has continued to work on the development of marketing materials within the budget that was provided for the ICSC preparation and branding work in 2010. The DM Team is proposing to take the next step in completing the marketing package; a proposal from Sharp Creative is attached for discussion and consideration this evening.  Asthe HRA may recall, Ben Harris with Sharp Creative has been performing the creative work associated with The COR brand since the time that we completed the work for brand creation by VyWay and 5 by 5 Design. 

 

The DM Team will discuss with the HRA the options for creation of the marketing package, whether it be in print or electronic form, and review the various components of the package.  A rough draft package will be presented to the HRA during the meeting for review. 

 

Additionally, conference planning for the 2011 ICSC conference is well underway.  In order to prepare for attendance at this year's confernce, the HRA will need to make a commitment to the budget for conference attendance and the materials to be utilized to represent the project at the conference.  Attached to this case is a proposed budget for conference attendance and the cost of the booth and marketing materials for the conference.  The proposed budget includes the attendance of three members of the HRA and three DM Team members. 

 

 

 

 

Staff recommends review of the marketing package proposal and direct the team regarding its completion.  Staff recommends that the HRA direct staff with regard to attendance at the 2011 ICSC conference. 

The funding source for this project is proposed to be from the 2001 HRA budget for marketing (2011 budget for this cost center is $50,000).