5.2.
HRA Special Session
- Meeting Date:
- 02/21/2012
- By:
- Darren Lazan, Housing & Redevelopment Authority
Title:
Consider 2012 ICSC ReCON Attendance and Budget
Background:
The International Council on Shopping Centers (ICSC) holds it's annual real estate conference (ReCON) in the spring of each year. This convention is the largest real estate conference in the world, hosting at times over 50,000 real estate professionals, retailers, and developers from throughout the country. ReCON provides an opportunity to showcase projects to almost every active developer or retailer in the country.
http://www.icsc.org/2012RECON/index.php
In past years, the HRA has attended or exhibited at ReCON in a variety of ways. In 2010, several members of the HRA attended and toured the conference for the first time. In 2010 and 2011, The COR at Ramsey exhibited at the conference showcasing the new site plan and brand. With a number of meetings scheduled for the development team and the HRA members, attendees were able to "divide and conquer" the event reaching a great number of potential buyers and telling the story of The COR. As those who were in attendance can attest, this is an extremely fast paced and hectic schedule, and often more time was spent coordinating the efforts of a large team, than reaching out to other attendees.
In 2012, with a potential partner on the West 30 retail area in play, the development team has reconsidered the approach to this conference and developed a budget around a more streamlined effort than in previous years. The proposed budget is roughly 30% less than previous years based on a reduced number of attendees and considering the information developed last year will be applicable to efforts this year. If acceptable to the HRA, the development team will also approach the proposed West 30 retail area partner with a proposal to share in both the cost and effort associated with this event.
http://www.icsc.org/2012RECON/index.php
In past years, the HRA has attended or exhibited at ReCON in a variety of ways. In 2010, several members of the HRA attended and toured the conference for the first time. In 2010 and 2011, The COR at Ramsey exhibited at the conference showcasing the new site plan and brand. With a number of meetings scheduled for the development team and the HRA members, attendees were able to "divide and conquer" the event reaching a great number of potential buyers and telling the story of The COR. As those who were in attendance can attest, this is an extremely fast paced and hectic schedule, and often more time was spent coordinating the efforts of a large team, than reaching out to other attendees.
In 2012, with a potential partner on the West 30 retail area in play, the development team has reconsidered the approach to this conference and developed a budget around a more streamlined effort than in previous years. The proposed budget is roughly 30% less than previous years based on a reduced number of attendees and considering the information developed last year will be applicable to efforts this year. If acceptable to the HRA, the development team will also approach the proposed West 30 retail area partner with a proposal to share in both the cost and effort associated with this event.
Recommendation:
The development team recommends the HRA consider the proposed budget and direct the development team to prepare for the 2012 ICSC ReCON convention.
Funding Source:
2012 HRA Marketing and Travel Budgets.
Council Action:
Approve the proposed budget and direct the development team to prepare for the 2012 ICSC ReCON convention.
Attachments
Form Review
- Form Started By:
- dlazan
- Started On:
- 02/16/2012 12:40 PM
- Final Approval Date:
- 02/16/2012