Discuss Armstrong Interchange Initiative

Since the inception of the development plan for The COR, the HRA has established a series of priorities for the project which have been instrumental to the progress to date.  At the initial goal-setting for the project, two efforts were identified and prioritized items 1a and 1b in the development effort.  These efforts are consistent with the top traansportation priorities of the City's 2012-13 Action Plan.

The first item was the train station.  The development team created plans and developed a "Get on Board" campaign.  We identified key project partners and funding sources, and developed a series of informational brochures, boards, and banners to generate awareness of the project. Ultimately, this effort assisted in cementing those partners, and the success of the project.

Similar efforts were begun with the Armstrong Interchange project.  We developed  informational brochures to use in state and federal lobbying efforts and some boards to display at events.  With the upcoming 2013 legislative session, it is an opportune time to re-focus and revitalize efforts to secure project support and funding.

The development team would like to review previously prepared materials with the HRA, consider additional resources that can be put towards this effort, and assign some tasks and timelines to advance the project.  Such tasks may include, but are not limited to:

-refresh marketing/briefing sheet and material
-develop facebook page
-develop newletter articles/press releases
-organize stakeholders
-pursue funding options

The development team recommends the HRA consider the proposed initiative for the Armstrong Interchange and provide direction as to proceeding with this effort.

Staff allocations, HRA Professional Services and printing budgets.

Provide consensus direction on proceeding with the Armstrong Interchange Initiative.