5.2.
Environmental Policy Board (EPB)
- Meeting Date:
- 05/19/2015
- By:
- Chris Anderson, Community Development
Information
Title:
Consider Topic and Process for Focused Education Campaign
Purpose/Background:
Earlier this year, the Board discussed the desire to develop an education campaign that focused on one or possibly two items. Once the topic(s) was identified, the message and the mediums to deliver that message could be developed. The purpose of this case is consider a potential topic for a concentrated education campaign.
Observations/Alternatives:
The City's 2015 Legislative Platform, which was adopted earlier this year, identifies two (2) primary issues: transportation and water supply. There are multiple facets to water supply, but generally speaking, this topic correlates well with the mission of the EPB. Considering that this is part of the City's Legislative Platform, Staff thought it was appropriate to consider Water Resources as the focal point of an education campaign.
Attached to this case are exhibits that outline how this general topic could be broken down into more specific sub-topics. Educational pieces could then be developed on each of the sub-topics. Note that the attached exhibits are in draft format and could be revised if the Board so desired.
If the Board is comfortable with Water Resources as a topic and the general breakdown of sub-topics, then Staff will develop an outline(s) for sub-topics. The outline(s) would establish the mediums used to convey the message (e.g. newsletter, website, community events, etc.), potential timelines for content development and content dissemination. The development of specific content can be completed by Staff or through a sub-committee of the EPB, or a combination of both as had been discussed previously.
Staff acknowledges that this deviates from the discussion in March in which Board Members were going to submit ideas or topics for consideration. While that could still be a possibility, Staff wanted to present this alternative to the Board for consideration as it fits within the City's current Legislative Platform.
Attached to this case are exhibits that outline how this general topic could be broken down into more specific sub-topics. Educational pieces could then be developed on each of the sub-topics. Note that the attached exhibits are in draft format and could be revised if the Board so desired.
If the Board is comfortable with Water Resources as a topic and the general breakdown of sub-topics, then Staff will develop an outline(s) for sub-topics. The outline(s) would establish the mediums used to convey the message (e.g. newsletter, website, community events, etc.), potential timelines for content development and content dissemination. The development of specific content can be completed by Staff or through a sub-committee of the EPB, or a combination of both as had been discussed previously.
Staff acknowledges that this deviates from the discussion in March in which Board Members were going to submit ideas or topics for consideration. While that could still be a possibility, Staff wanted to present this alternative to the Board for consideration as it fits within the City's current Legislative Platform.
Action:
Develop consensus to focus an education campaign on Water Resources or identify an alternative topic or two and approve the general process outline provided in this case (regardless of topic).
Attachments
Form Review
| Inbox | Reviewed By | Date |
|---|---|---|
| Chris Anderson (Originator) | Chris Anderson | 05/14/2015 04:33 PM |
- Form Started By:
- Chris Anderson
- Started On:
- 05/14/2015 03:02 PM
- Final Approval Date:
- 05/14/2015