Continued Discussion Regarding Communications Plan - 5:30 - 5:50 - 20 Minutes

As part of the City's Strategic Plan (Strategic Imperative IV: An Effective Organization), Council has requested that the City adopt a formalized communications plan.  Staff brought forth a Draft Communications Plan at a previous Work Session for the purpose of discussing the initial scope of the plan.  This plan was formatted similar to the City's Strategic Plan document, featuring three major objectives and corresponding initiatives, tactics, outcomes, etc.  Following Council feedback, staff has revised the Draft Communications Plan for a streamlined approach; highlighting broad key messages.

The purpose of this case is to review the revised Draft Communications Plan and gain Council feedback on the proposed key messages. 

Attached to this case is:
-A current Draft Communications Plan outlining the City’s main audiences and key strategic messages.
-A previous draft of the Communications Plan submitted at the Work Session on October 22, 2015 for the initial scope discussion.  This document is attached as a reference only.
 

20 Minutes

Nichole Wenberg

Review the revised Draft Communications Plan to finalize key messages and determine the need to develop the plan further for more specific strategy details.