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ITEM 5
City Council Memorandum Communications and Public Affairs Memo No. N/A
Date:
February 24, 2022
To:
Mayor and Council
Thru:
Joshua H. Wright, City Manager
From:
Matt Burdick, Communications and Public Affairs Director
Subject:
Agreement No. CAPA2-918-4421, with Davidson Belluso, for Digital Marketing Services for Recruitment Campaigns
Proposed Motion:
Move City Council approve Agreement No. CAPA2-918-4421, with Davidson Belluso, for digital marketing services for recruitment campaigns, in an amount not to exceed $300,000 for a period of one year beginning March 1, 2022, through February 28, 2023, with the option of up to four additional one-year extensions.
Background/Discussion:
The City of Chandler Human Resources Division is consistently experiencing attrition and managing recruitment for more than 100 vacancies. To differentiate the City of Chandler as an employer and foster exposure to applicants in targeted industries, a request for proposals was issued to qualified individuals and firms that provide digital marketing services. Eleven firms submitted proposals outlining their approach to work with the City of Chandler to create a digital marketing campaign and assets that would foster exposure to talent nationwide, increase awareness among prospective applicants in targeted industries and support the City’s job applicant recruitment strategies.
The selected vendor will perform the following tasks in support of the marketing campaign:
- Work with staff to create a digital marketing strategy and track results to increase exposure to prospective employees and support recruitment efforts.
- Produce creative content representing diverse groups of employees using different advertising methods, integrated with the City's existing video, web, photography, iconography, and graphic elements.
- Develop specific digital marketing campaigns for selected job postings, including offering insights on emerging trends and tracking performance in reaching the target audience.
- Provide monthly campaign and wrap-up reporting using both qualitative and quantitative measures.
- Promote the City of Chandler lifestyle and work opportunities to prospective employees.
- Create digital campaigns to drive website traffic to the City's job recruitment webpages.
- Develop digital marketing content for each City department to highlight the variety of employment opportunities, regardless of whether current vacancies exist in all departments.
- Support recruitment for selected positions through targeting specific audience personas as well as geographically-targeted markets.
This project is anticipated as a three-year effort using various digital marketing methods, including industry associations and networks, email and text messaging, digital banners and social media ads, search engine ads and other formats.
Evaluation:
For Award of an RFP:
On October 12, 2021, City staff issued Request for Proposal No. CAPA2-918-4421 for digital marketing services for recruitment campaigns. Notification was sent to all registered vendors. Eleven proposals were received from the following offerors:
3D Management and Consulting
2060 Digital
Atomic Glue LLC
Commit Agency
CPS HR Consulting
Davidson Belluso
Lagartija Communications
Paula Pedene and Associates
Purplegator
Spotlight Media Services
Thinkzilla
The Evaluation Committee evaluated the proposals recommends award to Davidson Belluso, which submitted the most advantageous offer to the City in accordance with the evaluation criteria.
Financial Implications:
The first two years of this contract are funded through a portion of the City's allocation of Arizona CARES Act dollars.
Fiscal Impact
Account No.
Fund Name
Program Name
Dollar Amount
CIP Funded Y/N
217.1250.5219.0.3ARP04.0
Grants
Quality of Life
$300,000
N
Attachments
Agreement
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