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ITEM 10 |
City Council Memorandum Economic Development Memo No. N/A
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Date: |
February 24, 2022 |
To: |
Mayor and Council |
Thru: |
Joshua H. Wright, City Manager Andy Bass, Deputy City Manager Micah Miranda, Economic Development Director |
From: |
Kimberly Janes, Tourism Program Manager |
Subject: |
Agreement No. ED2-918-4422, with 2060 Digital, for Digital Marketing Services |
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Proposed Motion: |
Move that City Council approve Agreement No. ED2-918-4422, with 2060 Digital, for digital marketing services, in an amount not to exceed $400,000, for the period of one year, beginning March 1, 2022, through February 20, 2023, with the option of up to four additional one-year extensions. |
Background/Discussion: |
Various City departments use social media and digital marketing to reach visitors, businesses, and residents. Previously, departments have contratced for these digital marketing services on an ad-hoc basis with individual departmental contracts. This agreement provides City departments with access to a centralized vendor, on an as-needed basis, that can develop and implement digital marketing campaigns through the City’s Economic Development and Communications and Public Affairs (CAPA) departments. This contract includes digital marketing services for the City's tourism program, Visit Chandler, and seasonal digital campaigns will be launched in support of the City's tourism division to drive traffic to www.VisitChandler.com in the amount of $45,000.00 from the Maricopa County Prop 302 Tourism Grant. Subsequent campaigns will have their own unique contract and the timing, duration and budget for these projects will be agreed upon between the designated department contact for Economic Development or CAPA and the Contractor on an as-needed basis, contingent upon availability of budgeted funds. The term of the contract is March 1, 2022, through February 28, 2023, with the option of up to four (4) one-year extensions. |
Evaluation: |
On October 25, 2021, City staff issued Request for Proposal No. ED2-918-4422 for digital marketing services. Notification was sent to all registered vendors. Twelve proposals were received from the following offerors: 3D Management and Consulting 2060 Digital Audacity Media Commit Agency Madden Preprint Media National CineMedia Simpleview Paula Pedene and Associates Speak Creative Spotlight Media Services We the People Consulting White Tie Productions The Evaluation Committee evaluated the proposals and recommends award to 2060 Digital, who submitted the most advantageous offer to the City in accordance with the evaluation criteria. |
Financial Implications: |
The initial Visit Chandler seasonal campaigns will be launched in support of the City's tourism division in the amount of $45,000.00 from the Maricopa County Prop 302 Tourism Grant (217.1580.5219.3ED001). The remaining amount of $355,000 may be used by departments for ad-hoc digital marketing campaigns they identify throughout the fiscal year funded from their existing budgets. The overall contract amount of $400,000 is a not-to-exceed figure, with individual projects occurring throughout the City on an as-needed basis. |
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Fiscal Impact |
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