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GARLAND
CITY COUNCIL STAFF REPORT

Work Session Item 7.

City Council Work Session

Meeting Date:

03/18/2024

Title: Strategic Communications Plan and Community Survey

Submitted By:

Tiffany Veno

Strategic Focus Area:

Customer-Focused City Services
Future-Focused City Organization

Issue/Summary

Staff will present Council with a proposed Strategic Communications Plan and Community Survey.

Background

In December 2023, the City issued an RFP to evaluate its current communications and marketing efforts, using the data to identify strengths, weaknesses and opportunities for improvement. A strategic communications plan will then be developed, prioritizing projects for implementation over the next three to five years. This plan will include action steps for implementation, as well as metrics for success. Once the bid is approved and a timeline is finalized, additional details and opportunities for involvement will be shared with Council.

The City is also partnering with Polco to launch its Community Survey, which gauges resident opinion and satisfaction levels. The overall focus is on community livability, with 10 key areas:

1) Economy
2) Mobility
3) Community Design
4) Natural Environment
5) Safety
6) Utilities
7) Parks and Recreation
8) Health and Wellness
9) Education, Arts and Culture
10) Inclusivity and Engagement

Results from the survey will help provide direction for a City-wide Strategic Plan.

Consideration / Recommendation

Unless otherwise directed, a bid for the Strategic Communications Plan and Community Survey will be scheduled for formal consideration at the March 19, 2024, Regular Meeting.