The city of Goodyear regularly conducts a survey to gauge residents’ satisfaction with city services and better understand the perception of our community. The results of the survey provide the city with valuable insight about which services Goodyear residents consider the highest quality, which could be improved, and the overall level of satisfaction. In years past, City Council and management have utilized the results to make improvements to city services and/or consider new programs. The city has contracted with the National Research Center, Inc. (NRC) at Polco to administer its citizen surveys since 2014. The National Research Center, Inc. (NRC) at Polco conducts the confidential survey on the city’s behalf, using the National Community Survey (NCS) instrument which is specific to local governments, allowing Goodyear to benchmark results against over 600 communities across the country. The NCS captures residents’ opinions by considering ten central facets of a community: Economy, Mobility, Community Design, Utilities, Safety, Natural Environment, Parks and Recreation, Health and Wellness, Education, Arts, and Culture, and Inclusivity and Engagement. It also allows for a limited number of custom questions. The most recent survey was conducted in 2021. The city will be utilizing the same company to conduct the survey in 2023. |
The survey tool is very comprehensive with over 140 questions that cover topics related to safety, mobility, the natural environment, the built environment, the economy, recreation and wellness, education and enrichment, and community engagement. Although the city cannot customize those questions due to the benchmarking, we do have the ability to add a couple of custom questions to cover any additional topics for which the Council would like to collect information. Based on Council’s feedback, the following custom questions were included in the 2021 Survey in order to gain a broader view of community priorities: Please rate how important, if at all, you think it is for the City to enhance each of the following programs or amenities in the coming two years.
- Regional public transit services (e.g., transportation to other communities, access to jobs centers, etc.)
- Local public transit services (e.g., access to local shopping, services, medical providers, and city facilities like the Goodyear Recreation Campus)
- Child care/after school programs
- Senior services (e.g., congregate meals, home delivered meals, adult day care, programs/classes, etc.)
- Internet connectivity
- Water conservation and other sustainability programs
How much of a source, if at all, are each of the following for you for getting information about the City government and its activities, events, and services?
- City website (www.goodyearaz.gov)
- Local media outlets (newspaper, radio, local television)
- InFocus monthly magazine
- City Council meetings and other public meetings
- City email communications (Good Neighbor Alert, Parks & Recreation newsletter)
- City communications via social media (Facebook, Twitter, Instagram, YouTube, Nextdoor)
- Word of mouth
- Direct mailings (postcards and flyers)
- Utility bill inserts
- Interactions with City staff (in person, phone, email, or web)
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