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TO:

Honorable Mayor and Members of the Common Council

FROM:

Kelly Nieforth, Director of Community Development

DATE:

November 12, 2024

SUBJECT:

Ord 24-580 Approve Zone Change from Heavy Industrial District (HI) to Heavy Industrial District with a Planned Development Overlay (HI-PD) at 2875 Atlas Avenue (Plan Commission Recommends Approval)

BACKGROUND

The subject site is a 41.7-acre property located on the north side of State Highway 91, with frontage along Atlas Avenue. The site is a manufacturing facility owned by 4imprint, which includes a 522,027 sq. ft. building as well as parking/loading areas on the north, east, and west sides of the building. The surrounding area consists predominantly of vacant and industrial uses along with residential uses to the south and east. The 2040 Comprehensive Land Use Plan recommends Industrial use for the subject site. The subject site is located within the Southwest Industrial Park.

ANALYSIS

The applicant is requesting a zone change from the existing Heavy Industrial District (HI) designation to Heavy Industrial District with a Planned Development Overlay (HI-PD) for the subject property. The requested Planned Development Overlay designation is intended to allow for flexibility in the zoning ordinance to accommodate new directional signs. The applicant has submitted plans for directional signage that exceeds the maximum height and area for directional signage. The plans will be addressed through a General Development Plan (GDP) and Specific Implementation Plan (SIP) to follow at a future meeting. Staff is supportive of the proposed zone change as it will allow for additional signage options for the site.

RECOMMENDATION

The Plan Commission recommended approval of the requested zone change at 2875 Atlas Avenue with the findings and conditions on October 15, 2024. Please see the attached staff report and meeting minutes for more information.

Attachments

ORDWE 101

Rezone - 2875 Atlas Ave