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TO: Honorable Mayor and Members of the Common Council FROM: James Rabe, Director of Public Works DATE: December 10, 2024 SUBJECT: Res 24-645 Approve Professional Services Agreement with Kane Communications Group for 2025 Strategic Communications Plan ($266,500)

BACKGROUND

In June 2022, the Department of Public Works (Department) chose Kane Communications Group (Kane) assist the Department with developing a comprehensive strategic communication framework.  Implementation of the plan began in 2023 and continued into 2024.

ANALYSIS

In 2025, Kane’s services will aid the Department in achieving additional goals.  These goals include increasing trust and understanding of the Department’s work among Oshkosh residents, strengthening and supporting the Department’s workplace culture and employer brand, elevating the value of Public Works and its staff for residents of Oshkosh, creating more informed and engaged residents on the Department and its work, and supporting Department leadership in sustaining a positive work culture for current and potential staff. The implementation of this Plan is a key component for the Department in being able to meet numerous regulatory compliance issues, while also raising the awareness of the property owners of the City of Oshkosh to all the work that is being performed and help them be better informed. Staff have reviewed the proposal, and find that the costs associated with this Project are commensurate with the amount of work to be performed.

FISCAL IMPACT

The cost of this agreement is $266,500.  Funding for this Project is included in the 2025 Capital Improvements Program (Account No. 03210410-6801-04091/Contract Control-Paving-Up-Front Engineering Services, 03210410-6802-04091/Contract Control-Sanitary Sewer-Up-Front Engineering Services, 03210410-6803-04091/Contract Control-Water Main-Up-Front Engineering Services, and 03210410-6804-04091/Contract Control-Storm Sewer-Up-Front Engineering Services) and 2025 Operating Budget (Account No. 01000420-6417/Engineering-3rd Party Contracted Service, 01000430-6417/Streets-3rd Party Contracted Service, 02110480-6417/Recycling-3rd Party Contracted Service, 02120470-6417/Sanitation-3rd Party Contracted Service,   05411864-6417-08643/Water Treatment Operating-3rd Party Contracted Service-Sundry & Other Fixed Charges, 05411867-6417-08675/Water Distribution Maintenance-3rd Party Contracted Service-Maint-Services, 05511920-6417/Intercepting-3rd Party Contracted Service, 05511940-6417/Disposal Plant-3rd Party Contracted Service, 05612030-6417/Engineering & Planning-3rd Party Contracted Service, and 05612050-6417/Opertations & Maintenance-3rd Party Contracted Service).

RECOMMENDATION

Chapter 12 of the Municipal Code of the City of Oshkosh provides that professional services of a specialized nature, including engineering services, may be procured without the use of formal, sealed quotes.  I have reviewed the proposal and in accordance with Section 12-16 of the Municipal Code, I am hereby recommending the Common Council approve this professional services agreement.

Attachments RES 24-645 Kane 2025 Comm Plan proposal

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