Consent 1.G.
City Council Regular Business Meeting
- Meeting Date:
- 10/12/2026
- TITLE
- Amendment No 6 to Consultant Agreement with Madison Agency DBA Kinetic Marketing and Creative
- PRESENTED BY:
- Jeff Roach
- Department:
- Airport
Presentation:
No
Legal Review:
Yes
Project Number:
N/A
RECOMMENDATION
Staff recommends the City Council approve Amendment 6 for $86,088.00 with Madison Agency DBA Kinetic Marketing and Creative for brand awareness advertising and marketing consulting, social media management, and support services as specifically identified in this Project for Fiscal Year 2027.
EXECUTIVE SUMMARY
Amendment 6 continues the consulting services and support to the Airport provided by Kinetic Marketing and Creative for Fiscal Year 2027.
BACKGROUND (Consistency with Adopted Plans and Policies, if applicable)
On December 7, 2022, the City Council approved a two-year Agreement (with three one-year options) with Madison Agency DBA Kinetic Marketing and Creative to provide advertising and marketing program consulting and support services for the Aviation and Transit Department. The City Council awarded the Agreement after a Request for Proposals process, which was advertised on September 2, 9, and 16, 2022. The two-year term Agreement is amended each time a specific new project is undertaken. Amendment Six for $86,088.00 will provide social media management services for Fiscal Year 2027 for the Project outlined in the May 2026 proposal and scope of work and attached to Amendment 6.
Social media management will focus on building brand awareness and loyalty for the Airport, demonstrating why flying into the Billings Airport rather than other Montana airports can create a better travel experience. This includes assisting the Airport with content creation for its Facebook, Instagram, and LinkedIn social media platforms, monthly monitoring and reporting on the results of the posts and optimizing the type and timing of the social media posts for greatest impact. The Airport will manage the Airport's X (fka Twitter) platform. Kinetic has been instrumental in assisting the Airport in expanding its social media presence.
Social media management will focus on building brand awareness and loyalty for the Airport, demonstrating why flying into the Billings Airport rather than other Montana airports can create a better travel experience. This includes assisting the Airport with content creation for its Facebook, Instagram, and LinkedIn social media platforms, monthly monitoring and reporting on the results of the posts and optimizing the type and timing of the social media posts for greatest impact. The Airport will manage the Airport's X (fka Twitter) platform. Kinetic has been instrumental in assisting the Airport in expanding its social media presence.
FISCAL EFFECTS
The total cost of the Project in Amendment 6 is $86,088.00. Adequate funding exists in the Airport's FY27 marketing account and is available for this Project. The total cost did not change from Amendment 5 for FY26, or amendments for years prior.
STAKEHOLDERS
ALTERNATIVES
The City Council may:
- approve Amendment 6 for advertising and marketing consulting social media management and support services for Fiscal Year 2027, or
- disapprove Amendment 6 and end the consulting contract.