Presentation of certificates to businesses that are breast feeding friendly.

CHSS, through our WIC Division, annually recognizes local businesses who are nominated to receive an award for demonstrating a breast feeding friendly environment in the work place. Nominees are selected by WIC participants and members of the public, including employees and customers of that business. All nominees were visited by our two breast feeding peer support counselors and evaluated using a simple questionnaire describing the environment and attitudes at that business toward breast feeding mothers. The nominations were submitted beginning in August during World Breastfeeding Week. Besides promotion of the health benefits for both mom and baby with breastfeeding, a primary goal for this year’s award was to further publicize the concept of “breastfeeding-friendly” business and what this means. Related economic benefits to a business organization are too great to pass off as simply a family matter. The payoff can be significant: more satisfied, loyal employees and cost savings to the business. These savings are seen in such areas as retention of experienced employees; reduction in sick time taken by both moms and dads for children’s illnesses; and lower health care and insurance costs. For more information on the Business Case for Breastfeeding visit the website: www.makingitworkarizona.com. The goal for future awards will be to recognize and celebrate breastfeeding-friendly businesses in our county and provide technical support in the areas of workplace policies and procedures. CHSS plans to launch its campaign next year in April 2016.

None needed