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Action   10.
Regular Board of Supervisors Meeting
Health & Social Services
Meeting Date:
06/06/2023
Marketing Campaign
Submitted By:
Alicia Thompson, Health & Social Services
Department:
Health & Social Services
Presentation:
No A/V Presentation
Recommendation:
Approve
Document Signatures:
BOS Signature Required
# of ORIGINALS
Submitted for Signature:
1
NAME
of PRESENTER:
Alicia M. Thompson, DrPH, LMSW
TITLE
of PRESENTER:
Health Director
Mandated Function?:
Not Mandated
Source of Mandate
or Basis for Support?:
Docket Number (If applicable):

Information

Agenda Item Text:

Approve Contract 23-16-HEA-01, Marketing Campaign for Cochise County, between Initium Health and Cochise Health & Social Services in the amount of $196,000, effective May 23, 2023 through June 30, 2024.

Background:

Contract 23-16-HEA-01 Marketing Campaign for Cochise County is the result of IGA ADHS18-177676 Amendment 6 – COVID-19 Vaccination (Equity Funds). The work plan for this funding included engaging a professional marketing firm to help CCHSS to develop quality educational materials that are culturally relevant.
 
The goal of the marketing campaign is to increase acceptance of COVID-19 vaccination among racial and ethnic minority groups. 
  • Initium will develop materials in collaboration with community partners such as the Arizona CHW Association (AzCHOW), Chiricahua Community Health Centers, Inc. (CCHCI), SE Arizona Area Health Education Center (SEAHEC), Winchester Heights Health Organization (WHO), Pinal Hispanic Council (PHC), the Good Neighbor Alliance (GNA), and the Bisbee Coalition for the Homeless (BCH).
  • The culturally relevant educational materials will be shared with all partners in Cochise County.
The RFP process was followed, and Initium Health was the successful bidder.
 

Department's Next Steps (if approved):

CHSS will begin working with Initium Health to develop a marketing campaign for Cochise County.

Impact of NOT Approving/Alternatives:

CHSS will not fulfill the requirements of ADHS18-177676 Amendment 6 – COVID-19 Vaccination (Equity Funds).
 

To BOS Staff: Document Disposition/Follow-Up:

Email signed award letter to Contract Administrator, Anne Coppola, Health Director, Alicia M. Thompson, Deputy Health Director, Beth Robinson, and CHSS Finance Officer, Rafael Melendez.

Fiscal Impact

Attachments