Receive annual update presentation from Visit Yolo. (No general fund impact) (Terry Selk) (Est. Presentation: 10 min)

Receive annual update presentation from Visit Yolo.

Visit Yolo will provide an annual update on its marketing activities. Visit Yolo serves as the Yolo County Tourism Business Improvement Districts (YCTBID) Owners’ Association. The Owners’ Association is charged with managing funds and implementing programs in accordance with the Management District Plan, and must provide annual reports to the Board of Supervisors. The YCTBID is a benefit assessment district designed to help fund marketing and public relations and community marketing programs for Yolo County lodging businesses. The YCTBID assessment rate is 2% and includes all lodging businesses, existing and in the future, with four  rooms or more located within the boundaries of unincorporated Yolo County and the cities of Davis and Winters. The YCTBID was renewed in July 2022 and has a seven-year term.